Privacy Policy

Last updated: 3 July 2026

1. Who We Are

SW Marketing Intelligence Limited (Company No. 11088115) is the data controller responsible for your personal data. Our registered office is Unit 7 Castle Quay Business Park, Castle Quay, Nottingham, United Kingdom, NG7 1FW.

2. Information We Collect

We may collect and process the following personal data:

  • Identity data: name, job title, company name
  • Contact data: email address, phone number
  • Technical data: IP address, browser type, operating system, referring URLs
  • Usage data: pages visited, time spent on pages, navigation paths
  • Communications data: any information you provide when contacting us via forms or email

3. How We Use Your Information

We use your personal data for the following purposes:

  • To respond to enquiries and provide requested information
  • To deliver and improve our services
  • To send relevant communications where you have opted in
  • To analyse website usage and improve user experience
  • To comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following lawful bases:

  • Consent: where you have given clear consent for us to process your data
  • Legitimate interests: where processing is necessary for our legitimate business interests
  • Contract: where processing is necessary for the performance of a contract
  • Legal obligation: where we need to comply with a legal requirement

5. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are typically retained for 24 months.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Request erasure of your personal data
  • Restrict processing of your personal data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, please contact us at our registered office address.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

10. Contact

For questions about this privacy policy or your personal data, contact us at: Unit 7 Castle Quay Business Park, Castle Quay, Nottingham, NG7 1FW.